This campaign featured digitally-printed hanging fabric displays and backlit graphics celebrating the launch of designer Stella McCartney's women's athletic clothing line in collaboration with Adidas. The fabric displays were intended to represent the etheral quality of McCartney's designs, while the backlit displays mirrored the visual effects of the cut fabric. The success of this campaign locally in Seattle, led to a similar installation at Adidas's New York store, as well as similar installations across the country.