Problem: How do you adapt a traditionally informational site to incorporate expanding requirements by customers to browse, shop, and find support for Fluke products?

Solution: Create additional UI elements and visual vocabulary as part of an evolving design system centered around new site user flows including direct purchase.

Fluke.com serves as a hub for Fluke customers to research products and services to a global audience. The site user interface and design system was created and evolved following a site redesign in 2018 and a large expansion in 2020. Since then the UI has slowly grown to include ecommerce capabilities with complex purchases like kits, as well as a chatbot utilizing a ChatGPT generative AI engine.